Title
Resolution Committing to a Five-Year Sponsorship of the National Scholastic Athletics Foundation "NSAF" New Balance Nationals not to Exceed the Amount of $200,000.00
Body
Department: Executive
Council District: 2
Public Hearing: No
Advertising Date/By: N/A
Contact 1 and Phone: Barbara Harris, 373-2002
Contact 2 and Phone: Kathi Dubel, 373-4579
PURPOSE:
Based on a request of City Council at their September 19th meeting, City staff has coordinated with leadership of Greensboro Sports Commission and Greensboro Convention and Visitors Bureau "Greensboro CVB" to consider sponsoring the NSAF New Balance Outdoor Nationals with a renewed five-year grant in the amount of $200,000.00, or $40,000.00 a year. The sponsorship will cover the period of 2018 through 2023 and will be contingent on the NSAF continuing to hold the New Balance Outdoor Championships at the NC A&T State University Irwin Belk Track and Field Complex in Greensboro. This event has been responsible for making Greensboro a nationally viable and preferred track & field destination. The NSAF is a federally tax-exempt 501(c)3 not-for-profit organization with the Mission to inspire youth to live active, healthy lifestyles, and to prepare them for future success.
BACKGROUND:
In order to continue elevating Greensboro as a destination of choice for premier sporting events, the Greensboro Sports Commission and Greensboro CVB have been building a base of annual events that they believe give the area the credibility to compete for top national track and field events. The primary baseline events include: (1) the NSAF New Balance Outdoor Championships (widely considered the high school national championship event), (2) the North Carolina High School Athletic Association Track and Field Championships, and (3) the recurring Mid-Eastern Athletic Conference Track & Field Championships. It is perceived that successfully hosting these events positions us well to secure top level championship events such a...
Click here for full text