Title
Ordinance Amending the Land Development Ordinance (LDO) - Update Section 30-14-7.3 and 30-7-8.11 - Gate City Boulevard and Pole Mounted Banners
Body
Department: Planning
Council District: All Districts
Public Hearing: January 19, 2016
Advertising Date/By: January 7 and 14, 2016 / City Clerk
Contact 1 and Phone: Mike Kirkman at 373-4649
Contact 2 and Phone: Sue Schwartz at 373-2149
PURPOSE:
The purpose of this LDO text amendment is to replace references to High Point Road, West Lee Street and East Lee Street with Gate City Boulevard and to expands areas where pole mounted banners are permitted. The City Council is requested to hold a public hearing on this amendment and to consider its approval.
BACKGROUND:
On November 11, 2013, City Council changed the name of East Lee Street, West Lee Street and High Point Road to East Gate City Boulevard and West Gate City Boulevard from I-40 / I-85 to Groometown Road. This name change was effective on July 1, 2015.
Section 30-7-8.11 of the Land Development Ordinance established a Visual Corridor Overlay District along East Lee Street from O. Henry Boulevard eastward to the edge of the City Limits. Section 30-14-7.3 of the Land Development Ordinance currently permits pole mounted banners along certain portions of Lee Street and High Point Road. This proposed amendment will reflect in both sections the change to the street name of Gate City Boulevard.
Section 30-7-8.11 currently limits pole mounted banners to three primary areas of the City (Downtown, the Greensboro Coliseum area and the East Market Street redevelopment area), along with streets adjacent to governmental facilities, colleges or university campuses or any city-initiated public improvement project.
Pole mounted banners are designed to enhance a particular area through unifying themes and designs that improve the overall feel and look of the area and are not designed to promote individual businesses or uses. As such indiv...
Click here for full text