Title
Ordinance in the Amount of $20,000 Amending The FY 15-16 General Fund Communications Department Budget for an Inter-Local Agreement Between the City Of Greensboro and the Greensboro Convention and Visitors Bureau for the City's Branding Media Campaign Services Contract
Body
Department: Executive
Council District: All
Public Hearing: N/A
Advertising Date/By: N/A
Contact 1 and Phone: Donnie Turlington, Communications and Marketing Director, 373-3769
Contact 2 and Phone: Jim Westmoreland, City Manager, 373-2002
PURPOSE:
The Executive Office is currently in the process of managing an electronic media campaign to promote tourism in the greater Greensboro area. The Greensboro Convention and Visitors Bureau of the Greensboro Guilford County Tourism Development Authority has offered to share the cost of this contracted service. In accordance with North Carolina State Statutes, City Council authorization is required for interlocal agreements
BACKGROUND:
The City is currently contracting the firm, Media Placement Services, Inc., to provide highly specialized electronic media marketing services to enhance interests in tourism in the greater Greensboro area. An M/WBE Program waiver was requested through the M/WBE Office and approved by the City Manager's Office prior to initiating the Re-brand Campaign service contract.
The total value for the Re-Brand Media Campaign services is $40,000. The Greensboro Area Convention and Visitor's Bureau has agreed to share the cost by funding 50% of the total contract value. Council execution of an inter-local agreement will authorize the City to accept $20,000 from the Greensboro Area Convention and Visitors Bureau when the contracted work is completed.
BUDGET IMPACT:
The budget impact of this request is an increase to the General Fund Communications Department budget by $20,000.
RECOMMENDATION / ACTION REQUESTED:
Council approval of a resolution authorizing an inter-local agreement betwe...
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