Title
Resolution in Support of the Mission and Goals of Ethnosh
Body
Department: Legislative
Council District: All
Public Hearing: n/a
Advertising Date/By: n/a
Contact 1 and Phone: Councilmember Matheny, Ext. 2396
Contact 2 and Phone: Mayor Pro-Tem Johnson, Ext. 2396
PURPOSE:
Council is requested to adopt a resolution in support of the mission and goals of Ethnosh.
BACKGROUND:
At the November 25, 2014 City Council Work Session, Ethnosh which is a partnership between Face to Face Greensboro, Triad Local First and Bluezoom Advertising presented their program. Ethnosh, which was conceived in Greensboro, North Carolina includes a centrally-managed website that is able to accommodate a scalable, location-based, curated directory of local immigrant-owned restaurants with a focus on the unique stories of the restaurant owner. The goal of the web-based platform is to increase awareness of local immigrant-owned restaurants, promote ethnic diversity, and drive businesses to potentially underdeveloped areas within the City.
The social and economic goals include the following:
(a) Connecting the Greensboro public with the multitude of immigrant-owned ethic food businesses.
(b) Attract the Greensboro public to geographic areas of the City which may be underserved;
(c) Provide opportunities for cross-cultural engagement;
(d) Assist with the social and cultural integration of people in Greensboro;
(e) Increase access to immigrant-owned ethnic food businesses;
(f) Provide promotion assistance to immigrant-owned ethnic food businesses; and
(g) Demonstrate how immigrant families and their food business enrich and enliven the Greensboro community.
BUDGET IMPACT:
None.
RECOMMENDATION / ACTION REQUESTED:
Council is being requested to adopt the attached resolution in support of Ethnosh.