Title
Resolution Endorsing the City of Greensboro's Application to Become a "Watch For Me NC" Partner
Body
Department: Transportation
Council District: Citywide
Public Hearing: N/A
Advertising Date/By: N/A
Contact 1 and Phone: Adam Fischer 373-2861
Contact 2 and Phone: Tyler Meyer 373-2254
PURPOSE:
NCDOT is now accepting applications to be a partner in its "Watch For Me NC" bicycle and pedestrian safety campaign. GDOT recommends applying to be a partner in this campaign in order to access materials, training, and technical assistance that will allow for the development and maintenance of a citywide bicycle and pedestrian safety program.
BACKGROUND:
The NCDOT Bicycle and Pedestrian Transportation Division piloted the "Watch For Me NC" campaign in the Triangle region in 2012 and 2013. The campaign uses two key strategies: high-visibility enforcement of pedestrian, bicycle, and motorist laws; and dissemination of safety messages through various outreach and educational strategies. The goals of the campaign are to raise awareness of pedestrian and bicycle safety issues, educate law enforcement and the general public on relevant laws, support safer behaviors, and prevent injuries and fatalities.
As a result of its success in raising awareness and increasing safe behavior of all modes, NCDOT is seeking to develop campaigns around the state. NCDOT does not provide direct grant funding to partners, but instead provides material and other types of support:
1. Print materials, collateral and advertising: these include bumper stickers, posters, rack cards, bicycle lights, reflective arm bands, vinyl banners, yard signs, transit advertising, radio PSAs, sandwich sign-boards for police, and social media promotion by NCDOT.
2. Law enforcement training: NCDOT will offer a free, one-day training course for police officers representing their agency to learn more about state traffic laws affecting pedestrians and cyclists as well as techniques...
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