Title
Resolution to Adopt Updates to the 2019 City of Greensboro Special Events Sponsorship Policy
Body
Council Priority: Ensure Fiscal Stewardship, Transparency, & Accountability
Department: Parks and Recreation
Council District: All
Public Hearing: N/A
Advertising Date/By: N/A
Contact 1 and Phone: Nasha McCray, 433-7360
Contact 2 and Phone: Josh Sherrick, 373-7817
PURPOSE:
The Greensboro Parks and Recreation Department proposes changes to the City of Greensboro Special Events Sponsorship Policy for 2019.
BACKGROUND:
The City of Greensboro recognizes the importance of providing support for community-based programs and celebrations that are hosted throughout the Greensboro area. These events are presented for a variety of reasons, including the general economic benefit of the City's business community; support of organizations serving Greensboro's citizens; cultural, athletic and educational enrichment; and/or promotion of the City of Greensboro. In support of expanding resident accessibility to a wide range of cultural experiences and community connections for all its residents, the City of Greensboro provides support in the form of financial sponsorship assistance of community programs.
The purpose of the Special Events Sponsorship Policy is to set forth guidelines and criteria governing the funding process necessary to support local special events, community projects or programs. A review committee comprised of City staff and various community members utilizes a weighted scoring system to recommend a sponsorship-funding amount for distribution. The City and review committee make a concerted effort to be fiscally responsible and equitable in the amount of General Fund monies expended toward sponsorship activity. Additionally, the City recognizes that these funds play an important role in supporting our community, as well as to promote the tourism and economic development efforts of the City. As a result, the review committee reviewed the overall ...
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